Visual Designs

Sallie Mae

Plenty of room to play at this company, they were looking to evolve their brand and reach a wider swath of their target market, meaning everything was on the table to explore! Here are a selection of my favorites from conceptual designs and logos, to live assets! I hope you enjoy them as much as I did!

Color exploration - Rebrand

Sallie Mae was in need of a fresh color palette. Aligning our target market wants and within the financial banking needs, I audited color as it stood today and how it could evolve.

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Rapid7

Cyber security doesn’t have to mean boring! With a bold color palette and a youthful outlook, Rapid7 gave a lot to work with. I was blessed with the opportunity to work with a stellar creative team to bring their print, digital and trade show spaces to life.

Social media audit - Instagram

More internal facing than anything, Rapid7s social media presence was not speaking to their main demographic. How could we approach this differently to increase brand value and serve our users.

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Sunshine Horticulture

Some clients help you grow, and this little nursery has taught me a lot over the years.

Dash Pro Services

What is more honest work than that of an air conditioning company in the Florida heat? On top of keeping their customers fresh, their brand was in desperate need of freshening up as well. I got to re-imagine their mascot while staying true to this dog loving owners vision.

Kissimmee

Great opportunity to play with the mouse and see my work larger than life!

Beazer Homes

This little homebuilder is coast to coast with 17+ divisions. Partnering them over the years and through the pandemic was a roller coaster over the years. I was able to see them go from strictly homebuilders to expanding their sub-brand of 55+ communities, their constant growth made keeping their brand standards up to date the biggest challenge! 180+ pages of signage, community specific use cases and how their voice manifested in print as well as online.